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We always want to rank our website on Search Engines faster, but how to do that easily? We don't need to do scams like so-called unrelated Backlinks in lot of websites, Spam comments, Keyword stuffing, Hidden text, Duplicate content, Guestpost spam, Irrelevant keywords, Link Exchange, Poor quality content, Hidden content etc. Never forget about Google Penalty. Engineers of Google or Bing are not stupid. 

 

Main thing is content, and if you can write something useful, and people want it, then obviously people will search for it. If the content is bogus, nothing will gain you supremacy. Here are some common White Hat SEO Techniques for Articles or Pages which will help you to attract audience. All mentioned ways are 100 legitimate.


White Hat SEO Techniques for Articles or Pages



Title under 60 characters

Try to keep your titles under 60 characters. Short and concise titles are more readable and don’t get cut off. The title should not be too long or too short. If a title is too lengthy, the Search Engine use H1 headings instead. If it was too short, Google appended the brand name to it.



Rewrite your URLs

To make your posts more readable and help search engines understand what they’re about, you can rewrite the URL of your posts.  

 

 

Keyword in Post or Page Title

Add keywords to your post and page titles that explain what the post or page is about. The title must not be keyword-stuffed. Google might fix a spammy title if the page itself has quality content. No need to waste good content just because you’ve made the mistake of adding a few extra keywords to your title.

 

 

Add headers

To tell search engines what your post is about, you can add headers like H1, H2, H3, and more. Headings (H1-H6) are used to split your page into sections or chapters. Each heading is like a small title within the page.  

 

Traditionally, it is recommended to have only one H1 heading per page, and it’s usually the title of your page. 

 

Then there are H2 headings, which are used to split your content into chapters. Then H3 headings that are used to split your chapters into sub-chapters. And you can follow the same logic as far as H6, but it’s generally not recommended to go beyond H3-H4. 

 

The pages with many heading levels become too messy. You have to write each heading as if it was a page title. Include a keyword that is relevant to the section of the page and phrase your heading in a query-like fashion.

 

 

HTML5 semantic tags

HTML5 tags kind of replaced the traditional use of div’s for dividing pages into sections. Sure thing, div’s are still in use, but the latest HTML5 standard tags are much easier to understand, as they explicitly indicate what part means what. This makes your pages load faster, thus improving the overall PageSpeed performance score. Everything looks much clearer now. 

  1. article - isolates a post from the rest of the code, makes it portable
  2. section - isolates a group of posts within a blog or a group of headings within a post
  3. aside - isolates supplementary content that is not part of the main content
  4. header - isolates the top part of the document, article, section, may contain navigation
  5. footer - isolates the bottom of the document, article, section, contains meta information
  6. nav - isolates navigation menus, groups of navigational elements

 

HTML5 semantic tags are a part of the latest HTML standard and are used to help search engines understand the content of the page and navigation.

Here’s how one of the HTML5 tags, the <article> tag, looks like:



<header>This is a header</header>

<main>
<h1>This is a heading H1</h1>
<p>May be description</p>

<article>
<h2>Heading 2</h2>
<p>Your text.</p>
</article>

<article>
<h2>Heading 2 of another article</h2>
<p>Your text.</p>
</article>

</main>

<footer>This is a footer</footer>

 

 

Make your images searchable

To make your images searchable and accessible to all readers, you can add a short description, alt text, or title:

  • In the “alt” section: Add a long description.
  • In the “title” section: Add a short description.



Meta description tag up to 160 Character

Though meta description is not a direct ranking factor, it can still help your success in search. If your meta description is relevant and attractive, more users will click on your snippet, and, eventually, Google might consider giving you a better ranking position.  Although same as with titles, Google reserves the right to rewrite your meta description. In fact, it happens very often — most meta descriptions you see in SERP have been created by Google and not by website owners. 

 

There is no technical limit on the length of the meta description, but Google will generally show only the first 160 characters in your snippet. The advice is the same as with the title tag — make it however long you want, but make sure that your keywords and other important information are mentioned closer to the beginning.



Meta keywords  

Current best practice is to use variations of the keyword you’ve placed in the title.  Even though you can use more keywords in the description, it is recommended not to use more than two or three. Keep it natural, don’t go out of your way to fit one more keyword where it doesn’t belong.



Schema markup  

They can be added to your code to tell search engines about all kinds of things: your contact details, product prices, recipe ingredients, and much more. For example, if you apply Schema to a recipe page, Google will know the cooking time, the ingredients, the number of reviews, and even the calorie count of the recipe. Google has made more and more of these types of snippets available over the past few years. Today, we’ve got article, product, event, book, movie, and hundreds of other schemas that can enhance your search appearance.